Advertising is any paid form of nonpersonal presentation and promotion of products, services and ideas by any individual or organization.

Advertising can be classified in different ways:
- according to the customer: advertising for companies – producers, advertising for wholesaling companies, advertising for retailing companies;
- according to the subject: advertising of the own product, of the definite brand, advertising of the trade enterprise;
- according to the media: printed materials, TV – advertising, video – advertising, transport advertising, point - of sales advertising;

Advertising agencies provide all kinds of work for the clients, such as advertising programs, advertisements, advertising research and fact gathering, placing advertisements in the mass media.

Advertising is a also a system. If you want to be a leader in the area, you should elaborate both strategic goals and tactic tasks of advertising. They are introduced into life through the system of advertising campaigns.

In the advertising campaigns the following elements are elaborated:
- strategic goals of the company and the tasks;
- the object of the campaign;
- interaction with the advertising campaign of the other interested parties;
- analysis of product strengths and weaknesses;
- analysis of the time, territory, trade mark aspects of the campaign.

Partnerships are voluntary(14) … of two or more persons for the purpose of getting profit. The partners are usually responsible (15) … all business debts. Partnerships are a common form of business organization in such (16) … as law, accounting, medicine, etc.

Partners usually specialize in one or more aspects of the (17) … The most serious things which can happen is that partners may (18) … with each other.